{"id":20,"date":"2026-03-21T06:01:33","date_gmt":"2026-03-20T23:01:33","guid":{"rendered":"https:\/\/ivi.vn\/blog\/so-sanh-landing-page-website\/"},"modified":"2026-08-24T16:00:20","modified_gmt":"2026-08-24T09:00:20","slug":"so-sanh-landing-page-website","status":"publish","type":"post","link":"https:\/\/ivi.vn\/blog\/so-sanh-landing-page-website\/","title":{"rendered":"So s\u00e1nh Landing Page v\u00e0 Website truy\u1ec1n th\u1ed1ng: ch\u1ecdn theo m\u1ee5c ti\u00eau v\u00e0 chi ph\u00ed duy tr\u00ec"},"content":{"rendered":"<p>C\u00e2u h\u1ecfi &#8220;n\u00ean l\u00e0m landing page hay l\u00e0m website&#8221; th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi b\u1eb1ng ng\u00e2n s\u00e1ch, trong khi n\u00f3 l\u00e0 c\u00e2u h\u1ecfi v\u1ec1 m\u1ee5c ti\u00eau. Ch\u1ecdn sai th\u00ec ti\u1ec1n v\u1eabn m\u1ea5t m\u00e0 k\u1ebft qu\u1ea3 kh\u00f4ng t\u1edbi: m\u1ed9t trang b\u00e1n h\u00e0ng \u0111\u01a1n l\u1ebb kh\u00f4ng bao gi\u1edd t\u00edch lu\u1ef9 \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, c\u00f2n m\u1ed9t website \u0111\u1ea7y \u0111\u1ee7 d\u1ef1ng v\u1ed9i cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hai tu\u1ea7n th\u00ec g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn l\u1ed7 c\u00f4ng.<\/p>\n<p>B\u00e0i n\u00e0y so s\u00e1nh theo hai tr\u1ee5c m\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh th\u1eadt s\u1ef1 quan t\u00e2m: <strong>m\u1ee5c ti\u00eau b\u1ea1n \u0111ang theo \u0111u\u1ed5i<\/strong> v\u00e0 <strong>chi ph\u00ed duy tr\u00ec sau khi b\u00e0n giao<\/strong>. Kh\u00f4ng c\u00f3 b\u00ean n\u00e0o th\u1eafng tuy\u1ec7t \u0111\u1ed1i; c\u00f3 b\u00ean ph\u00f9 h\u1ee3p v\u1edbi vi\u1ec7c b\u1ea1n \u0111ang l\u00e0m trong qu\u00fd n\u00e0y.<\/p>\n<h2>\u0110\u1ecbnh ngh\u0129a l\u1ea1i cho \u0111\u00fang: kh\u00e1c nhau \u1edf m\u1ee5c ti\u00eau, kh\u00f4ng \u1edf s\u1ed1 trang<\/h2>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecbnh ngh\u0129a landing page l\u00e0 &#8220;trang m\u1ed9t c\u1ed9t d\u00e0i&#8221; v\u00e0 website l\u00e0 &#8220;trang c\u00f3 menu&#8221;. C\u00e1ch ph\u00e2n bi\u1ec7t \u0111\u00f3 sai \u1edf ch\u1ed7 n\u00f3 m\u00f4 t\u1ea3 h\u00ecnh th\u1ee9c. \u0110\u00fang h\u01a1n:<\/p>\n<ul>\n<li><strong>Landing page<\/strong> l\u00e0 trang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho <em>m\u1ed9t<\/em> h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t. M\u1ecdi th\u00e0nh ph\u1ea7n tr\u00ean trang, k\u1ec3 c\u1ea3 vi\u1ec7c l\u01b0\u1ee3c b\u1ecf menu \u0111i\u1ec1u h\u01b0\u1edbng, \u0111\u1ec1u nh\u1eb1m gi\u1eef ng\u01b0\u1eddi \u0111\u1ecdc \u0111i t\u1edbi h\u00e0nh \u0111\u1ed9ng \u0111\u00f3: \u0111i\u1ec1n bi\u1ec3u m\u1eabu, g\u1ecdi \u0111i\u1ec7n, \u0111\u1eb7t h\u00e0ng, t\u1ea3i t\u00e0i li\u1ec7u.<\/li>\n<li><strong>Website<\/strong> l\u00e0 n\u01a1i ch\u1ee9a nhi\u1ec1u lo\u1ea1i n\u1ed9i dung ph\u1ee5c v\u1ee5 nhi\u1ec1u nh\u00f3m ng\u01b0\u1eddi \u1edf nhi\u1ec1u giai \u0111o\u1ea1n kh\u00e1c nhau: ng\u01b0\u1eddi m\u1edbi bi\u1ebft t\u1edbi b\u1ea1n, ng\u01b0\u1eddi \u0111ang so s\u00e1nh, kh\u00e1ch c\u0169 \u0111i t\u00ecm h\u01b0\u1edbng d\u1eabn, \u1ee9ng vi\u00ean xin vi\u1ec7c, nh\u00e0 b\u00e1o t\u00ecm th\u00f4ng tin li\u00ean h\u1ec7.<\/li>\n<\/ul>\n<p>H\u1ec7 qu\u1ea3: m\u1ed9t website c\u00f3 th\u1ec3 ch\u1ee9a nhi\u1ec1u landing page b\u00ean trong n\u00f3. V\u00e0 m\u1ed9t landing page t\u1ed3n t\u1ea1i l\u00e2u n\u0103m v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c s\u1ebd d\u1ea7n bi\u1ebfn th\u00e0nh m\u1ed9t website nh\u1ecf. Ranh gi\u1edbi l\u00e0 ch\u1ee9c n\u0103ng, kh\u00f4ng ph\u1ea3i c\u1ea5u tr\u00fac t\u1ec7p.<\/p>\n<h2>B\u1ea3ng \u0111\u1ed1i chi\u1ebfu<\/h2>\n<table>\n<thead>\n<tr>\n<th>Ti\u00eau ch\u00ed<\/th>\n<th>Landing page<\/th>\n<th>Website truy\u1ec1n th\u1ed1ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1ee5c ti\u00eau ch\u00ednh<\/td>\n<td>Chuy\u1ec3n \u0111\u1ed5i m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3<\/td>\n<td>X\u00e2y d\u1ef1ng hi\u1ec7n di\u1ec7n v\u00e0 ni\u1ec1m tin l\u00e2u d\u00e0i<\/td>\n<\/tr>\n<tr>\n<td>\u0110i\u1ec1u h\u01b0\u1edbng<\/td>\n<td>C\u1ed1 t\u00ecnh r\u00fat g\u1ecdn ho\u1eb7c b\u1ecf h\u1eb3n<\/td>\n<td>C\u00f3 menu, ph\u00e2n c\u1ea5p danh m\u1ee5c<\/td>\n<\/tr>\n<tr>\n<td>Ngu\u1ed3n truy c\u1eadp ch\u1ee7 y\u1ebfu<\/td>\n<td>Qu\u1ea3ng c\u00e1o, tin nh\u1eafn, m\u00e3 QR, li\u00ean k\u1ebft trong ti\u1ec3u s\u1eed<\/td>\n<td>T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, truy c\u1eadp tr\u1ef1c ti\u1ebfp, li\u00ean k\u1ebft t\u1eeb n\u01a1i kh\u00e1c<\/td>\n<\/tr>\n<tr>\n<td>V\u00f2ng \u0111\u1eddi<\/td>\n<td>Theo chi\u1ebfn d\u1ecbch, v\u00e0i tu\u1ea7n \u0111\u1ebfn v\u00e0i th\u00e1ng<\/td>\n<td>Nhi\u1ec1u n\u0103m, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c<\/td>\n<\/tr>\n<tr>\n<td>Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1<\/td>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>\n<td>L\u01b0u l\u01b0\u1ee3ng t\u1ef1 nhi\u00ean, s\u1ed1 trang c\u00f3 th\u1ee9 h\u1ea1ng, kh\u00e1ch quay l\u1ea1i<\/td>\n<\/tr>\n<tr>\n<td>Th\u1eddi gian d\u1ef1ng<\/td>\n<td>Nhanh, c\u00f3 th\u1ec3 trong ng\u00e0y<\/td>\n<td>L\u00e2u h\u01a1n, ph\u1ee5 thu\u1ed9c l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 t\u00ednh n\u0103ng<\/td>\n<\/tr>\n<tr>\n<td>Chi ph\u00ed ban \u0111\u1ea7u<\/td>\n<td>Th\u1ea5p, \u0111\u00f4i khi ch\u1ec9 l\u00e0 c\u00f4ng vi\u1ebft n\u1ed9i dung<\/td>\n<td>Cao h\u01a1n, g\u1ed3m thi\u1ebft k\u1ebf, n\u1ed9i dung, t\u00ednh n\u0103ng<\/td>\n<\/tr>\n<tr>\n<td>Chi ph\u00ed duy tr\u00ec<\/td>\n<td>Th\u1ea5p khi \u0111ang ch\u1ea1y, g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng khi d\u1eebng<\/td>\n<td>\u0110\u1ec1u \u0111\u1eb7n: c\u1eadp nh\u1eadt, sao l\u01b0u, b\u1ea3o m\u1eadt, n\u1ed9i dung m\u1edbi<\/td>\n<\/tr>\n<tr>\n<td>Gi\u00e1 tr\u1ecb t\u00edch lu\u1ef9<\/td>\n<td>G\u1ea7n nh\u01b0 kh\u00f4ng t\u00edch lu\u1ef9, d\u1eebng qu\u1ea3ng c\u00e1o l\u00e0 d\u1eebng kh\u00e1ch<\/td>\n<td>T\u00edch lu\u1ef9, n\u1ed9i dung c\u0169 v\u1eabn k\u00e9o kh\u00e1ch sau nhi\u1ec1u th\u00e1ng<\/td>\n<\/tr>\n<tr>\n<td>R\u1ee7i ro l\u1edbn nh\u1ea5t<\/td>\n<td>Ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/td>\n<td>B\u1ecf b\u00ea gi\u1eefa ch\u1eebng, th\u00e0nh website ch\u1ebft<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Chi ph\u00ed duy tr\u00ec th\u1eadt s\u1ef1 g\u1ed3m nh\u1eefng g\u00ec<\/h2>\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n hay b\u1ecb b\u1ecf s\u00f3t khi so s\u00e1nh, v\u00ec b\u00e1o gi\u00e1 th\u01b0\u1eddng ch\u1ec9 n\u00f3i t\u1edbi chi ph\u00ed d\u1ef1ng. H\u00e3y t\u00ednh \u0111\u1ee7 theo n\u0103m:<\/p>\n<h3>Kho\u1ea3n chung cho c\u1ea3 hai<\/h3>\n<ul>\n<li><strong>T\u00ean mi\u1ec1n:<\/strong> tr\u1ea3 theo n\u0103m, v\u00e0 n\u00ean tr\u1ea3 cho t\u00ean mi\u1ec1n c\u1ee7a ch\u00ednh b\u1ea1n thay v\u00ec d\u00f9ng \u0111\u1ecba ch\u1ec9 m\u01b0\u1ee3n c\u1ee7a m\u1ed9t n\u1ec1n t\u1ea3ng. To\u00e0n b\u1ed9 uy t\u00edn t\u00edch lu\u1ef9 n\u1eb1m \u1edf t\u00ean mi\u1ec1n.<\/li>\n<li><strong>N\u01a1i l\u01b0u tr\u1eef:<\/strong> hosting ho\u1eb7c m\u00e1y ch\u1ee7, c\u0169ng theo n\u0103m.<\/li>\n<li><strong>Ch\u1ee9ng ch\u1ec9 b\u1ea3o m\u1eadt:<\/strong> c\u00f3 th\u1ec3 mi\u1ec5n ph\u00ed nh\u01b0ng ph\u1ea3i b\u1ea3o \u0111\u1ea3m gia h\u1ea1n t\u1ef1 \u0111\u1ed9ng ch\u1ea1y \u0111\u1ec1u.<\/li>\n<\/ul>\n<h3>Kho\u1ea3n ch\u1ec9 website m\u1edbi c\u00f3<\/h3>\n<ul>\n<li><strong>C\u1eadp nh\u1eadt n\u1ec1n t\u1ea3ng v\u00e0 tr\u00ecnh c\u1eafm:<\/strong> vi\u1ec7c l\u1eb7p l\u1ea1i h\u1eb1ng th\u00e1ng. B\u1ecf qua \u0111\u1ee7 l\u00e2u th\u00ec r\u1ee7i ro b\u1ea3o m\u1eadt t\u0103ng d\u1ea7n, v\u00e0 m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 b\u1ea3n c\u1eadp nh\u1eadt l\u1edbn kh\u00f4ng c\u00f2n t\u01b0\u01a1ng th\u00edch v\u1edbi giao di\u1ec7n c\u0169.<\/li>\n<li><strong>Sao l\u01b0u v\u00e0 kh\u00f4i ph\u1ee5c:<\/strong> ph\u1ea3i ki\u1ec3m tra kh\u00f4i ph\u1ee5c th\u1eadt, kh\u00f4ng ch\u1ec9 tin r\u1eb1ng b\u1ea3n sao l\u01b0u t\u1ed3n t\u1ea1i.<\/li>\n<li><strong>N\u1ed9i dung m\u1edbi:<\/strong> kho\u1ea3n t\u1ed1n nh\u1ea5t v\u00e0 hay b\u1ecb t\u00ednh b\u1eb1ng kh\u00f4ng v\u00ec &#8220;t\u1ef1 vi\u1ebft&#8221;. C\u00f4ng s\u1ee9c v\u1eabn l\u00e0 chi ph\u00ed.<\/li>\n<li><strong>S\u1eeda l\u1ed7i ph\u00e1t sinh:<\/strong> link h\u1ecfng, bi\u1ec3u m\u1eabu ng\u1eebng g\u1eedi th\u01b0, trang ch\u1eadm d\u1ea7n khi d\u1eef li\u1ec7u ph\u00ecnh.<\/li>\n<\/ul>\n<h3>Kho\u1ea3n ch\u1ec9 landing page m\u1edbi c\u00f3<\/h3>\n<ul>\n<li><strong>Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o:<\/strong> landing page kh\u00f4ng t\u1ef1 c\u00f3 kh\u00e1ch. N\u1ebfu ch\u01b0a t\u00ednh kho\u1ea3n n\u00e0y th\u00ec b\u1ea3ng so s\u00e1nh chi ph\u00ed \u0111ang l\u1ec7ch ho\u00e0n to\u00e0n.<\/li>\n<li><strong>Chi ph\u00ed l\u00e0m l\u1ea1i theo chi\u1ebfn d\u1ecbch:<\/strong> m\u1ed7i \u0111\u1ee3t s\u1ea3n ph\u1ea9m m\u1edbi th\u01b0\u1eddng c\u1ea7n m\u1ed9t trang m\u1edbi, ho\u1eb7c \u00edt nh\u1ea5t m\u1ed9t b\u1ea3n vi\u1ebft l\u1ea1i.<\/li>\n<li><strong>Ph\u00ed n\u1ec1n t\u1ea3ng d\u1ef1ng trang:<\/strong> n\u1ebfu d\u00f9ng c\u00f4ng c\u1ee5 k\u00e9o th\u1ea3 tr\u1ea3 ph\u00ed, \u0111\u00e2y l\u00e0 kho\u1ea3n \u0111\u1ecbnh k\u1ef3.<\/li>\n<\/ul>\n<p>\u0110\u1eb7t c\u1ea1nh nhau: website \u0111\u1eaft \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u v\u00e0 t\u1ed1n c\u00f4ng duy tr\u00ec \u0111\u1ec1u \u0111\u1eb7n, nh\u01b0ng ph\u1ea7n \u0111\u00e3 l\u00e0m v\u1eabn sinh gi\u00e1 tr\u1ecb khi b\u1ea1n ng\u1eebng b\u1ecf ti\u1ec1n. Landing page r\u1ebb khi d\u1ef1ng nh\u01b0ng chi ph\u00ed th\u1eadt n\u1eb1m \u1edf d\u00f2ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, v\u00e0 gi\u00e1 tr\u1ecb d\u1eebng l\u1ea1i \u0111\u00fang l\u00fac b\u1ea1n t\u1eaft qu\u1ea3ng c\u00e1o.<\/p>\n<h2>Ch\u1ecdn landing page khi n\u00e0o<\/h2>\n<ul>\n<li>B\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 th\u1eddi h\u1ea1n: ra m\u1eaft s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u1ea1i theo m\u00f9a, tuy\u1ec3n sinh m\u1ed9t kho\u00e1 h\u1ecdc.<\/li>\n<li>Ngu\u1ed3n kh\u00e1ch \u0111\u00e3 c\u00f3 s\u1eb5n t\u1eeb qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c c\u00f2n l\u1ea1i ch\u1ec9 l\u00e0 ch\u1ed1t.<\/li>\n<li>B\u1ea1n c\u1ea7n ki\u1ec3m ch\u1ee9ng m\u1ed9t \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 l\u1edbn. M\u1ed9t trang c\u1ed9ng m\u1ed9t kho\u1ea3n qu\u1ea3ng c\u00e1o nh\u1ecf cho c\u00e2u tr\u1ea3 l\u1eddi nhanh h\u01a1n nhi\u1ec1u so v\u1edbi d\u1ef1ng c\u1ea3 website r\u1ed3i m\u1edbi bi\u1ebft th\u1ecb tr\u01b0\u1eddng kh\u00f4ng m\u1eb7n m\u00e0.<\/li>\n<li>B\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng s\u1ea1ch: m\u1ed9t trang, m\u1ed9t m\u1ee5c ti\u00eau, m\u1ed9t con s\u1ed1 \u0111\u1ec3 so.<\/li>\n<\/ul>\n<h2>Ch\u1ecdn website khi n\u00e0o<\/h2>\n<ul>\n<li>Kh\u00e1ch c\u1ee7a b\u1ea1n t\u00ecm gi\u1ea3i ph\u00e1p b\u1eb1ng c\u00e1ch tra c\u1ee9u tr\u01b0\u1edbc khi mua, v\u00e0 b\u1ea1n mu\u1ed1n c\u00f3 m\u1eb7t trong l\u00fac h\u1ecd tra.<\/li>\n<li>S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch nhi\u1ec1u, c\u00f3 nhi\u1ec1u nh\u00f3m kh\u00e1ch kh\u00e1c nhau.<\/li>\n<li>B\u1ea1n c\u1ea7n m\u1ed9t n\u01a1i \u0111\u00e1ng tin \u0111\u1ec3 \u0111\u1ed1i t\u00e1c, \u1ee9ng vi\u00ean, nh\u00e0 cung c\u1ea5p ki\u1ec3m ch\u1ee9ng b\u1ea1n l\u00e0 ai.<\/li>\n<li>B\u1ea1n t\u00ednh chuy\u1ec7n d\u00e0i, ch\u1ea5p nh\u1eadn v\u00e0i th\u00e1ng \u0111\u1ea7u \u00edt kh\u00e1ch \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ngu\u1ed3n truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u1ec1 sau. B\u1ed9 c\u00f4ng c\u1ee5 theo d\u00f5i cho giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, xem <a href=\"\/blog\/top-7-cong-cu-seo-mien-phi\/\">Top 7 c\u00f4ng c\u1ee5 SEO mi\u1ec5n ph\u00ed kh\u00f4ng th\u1ec3 thi\u1ebfu<\/a>.<\/li>\n<\/ul>\n<h2>C\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t trong th\u1ef1c t\u1ebf: d\u00f9ng c\u1ea3 hai<\/h2>\n<p>Ph\u1ea7n l\u1edbn \u0111\u01a1n v\u1ecb l\u00e0m \u0103n \u1ed5n \u0111\u1ecbnh kh\u00f4ng ch\u1ecdn m\u1ed9t b\u00ean. H\u1ecd c\u00f3 website l\u00e0m tr\u1ee5c ch\u00ednh v\u00e0 t\u1ea1o landing page ri\u00eang cho t\u1eebng chi\u1ebfn d\u1ecbch, \u0111\u1eb7t tr\u00ean t\u00ean mi\u1ec1n con ho\u1eb7c th\u01b0 m\u1ee5c con c\u1ee7a c\u00f9ng t\u00ean mi\u1ec1n. C\u00e1ch b\u1ed1 tr\u00ed n\u00e0y c\u00f3 ba c\u00e1i l\u1ee3i c\u1ee5 th\u1ec3:<\/p>\n<ol>\n<li>Uy t\u00edn t\u00ean mi\u1ec1n d\u00f9ng chung, ng\u01b0\u1eddi xem kh\u00f4ng th\u1ea5y l\u1ea1 khi chuy\u1ec3n t\u1eeb qu\u1ea3ng c\u00e1o sang trang b\u00e1n h\u00e0ng.<\/li>\n<li>C\u1ea5u h\u00ecnh \u0111o l\u01b0\u1eddng khai b\u00e1o m\u1ed9t l\u1ea7n, d\u00f9ng cho c\u1ea3 hai.<\/li>\n<li>Landing page h\u1ebft chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 chuy\u1ec3n h\u01b0\u1edbng v\u1ec1 m\u1ed9t trang ph\u00f9 h\u1ee3p trong website, thay v\u00ec \u0111\u1ec3 l\u1ea1i m\u1ed9t \u0111\u1ecba ch\u1ec9 ch\u1ebft.<\/li>\n<\/ol>\n<p>Tr\u00ecnh t\u1ef1 n\u00ean \u0111i: b\u1eaft \u0111\u1ea7u b\u1eb1ng landing page \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng nhu c\u1ea7u v\u00e0 c\u00f3 doanh thu s\u1edbm, d\u00f9ng ch\u00ednh doanh thu \u0111\u00f3 nu\u00f4i website d\u00e0i h\u1ea1n. Ng\u01b0\u1ee3c l\u1ea1i \u2014 d\u1ef1ng website ho\u00e0nh tr\u00e1ng tr\u01b0\u1edbc khi bi\u1ebft c\u00f3 ai mua kh\u00f4ng \u2014 l\u00e0 c\u00e1ch ti\u00eau ti\u1ec1n ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 c\u0169ng ti\u1ebfc nh\u1ea5t.<\/p>\n<p>V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, c\u1ea3 hai \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t vi\u1ec7c gi\u1ed1ng nhau: tr\u1ecf t\u00ean mi\u1ec1n v\u1ec1 n\u01a1i \u0111ang ch\u1ee9a trang. N\u1ebfu b\u1ea1n d\u00f9ng n\u1ec1n t\u1ea3ng d\u1ef1ng trang b\u00ean ngo\u00e0i, xem <a href=\"\/blog\/huong-dan-tro-ten-mien\/\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch tr\u1ecf t\u00ean mi\u1ec1n v\u1ec1 Landing Page<\/a>; n\u1ebfu b\u1ea1n d\u00f9ng hosting ri\u00eang, xem <a href=\"\/blog\/huong-dan-tro-ten-mien-hosting-cpanel\/\">H\u01b0\u1edbng d\u1eabn tr\u1ecf t\u00ean mi\u1ec1n v\u1ec1 Hosting cPanel<\/a>.<\/p>\n<h2>Sai l\u1ea7m hay g\u1eb7p \u1edf c\u1ea3 hai ph\u00eda<\/h2>\n<ul>\n<li><strong>Landing page nh\u1ed3i th\u00eam menu \u0111\u1ea7y \u0111\u1ee7.<\/strong> M\u1ed7i li\u00ean k\u1ebft th\u00eam v\u00e0o l\u00e0 m\u1ed9t l\u1ed1i ra kh\u1ecfi m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu \u0111\u00e3 c\u1ea7n menu, th\u1ee9 b\u1ea1n c\u1ea7n l\u00e0 website.<\/li>\n<li><strong>Website kh\u00f4ng c\u00f3 trang n\u00e0o \u0111\u1ec3 ch\u1ed1t.<\/strong> C\u00f3 blog, c\u00f3 gi\u1edbi thi\u1ec7u, nh\u01b0ng ng\u01b0\u1eddi \u0111\u1ecdc mu\u1ed1n mua th\u00ec kh\u00f4ng bi\u1ebft b\u1ea5m v\u00e0o \u0111\u00e2u.<\/li>\n<li><strong>\u0110\u1eb7t landing page tr\u00ean m\u1ed9t t\u00ean mi\u1ec1n ho\u00e0n to\u00e0n kh\u00e1c cho m\u1ed7i chi\u1ebfn d\u1ecbch.<\/strong> Uy t\u00edn b\u1ecb chia nh\u1ecf, v\u00e0 sau v\u00e0i chi\u1ebfn d\u1ecbch b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ed1ng t\u00ean mi\u1ec1n ph\u1ea3i nh\u1edb gia h\u1ea1n.<\/li>\n<li><strong>Kh\u00f4ng \u0111o g\u00ec c\u1ea3.<\/strong> Kh\u00f4ng c\u00f3 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i th\u00ec m\u1ecdi tranh lu\u1eadn &#8220;landing page hay website&#8221; ch\u1ec9 l\u00e0 c\u1ea3m t\u00ednh.<\/li>\n<li><strong>B\u1ecf trang c\u0169 n\u1eb1m im.<\/strong> Chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac m\u00e0 trang v\u1eabn c\u00f2n gi\u00e1 c\u0169, khuy\u1ebfn m\u1ea1i \u0111\u00e3 h\u1ebft \u2014 kh\u00e1ch v\u00e0o th\u1ea5y s\u1ebd m\u1ea5t ni\u1ec1m tin.<\/li>\n<\/ul>\n<h2>B\u1ed1n c\u00e2u h\u1ecfi \u0111\u1ec3 quy\u1ebft trong 15 ph\u00fat<\/h2>\n<ol>\n<li><strong>Trong 30 ng\u00e0y t\u1edbi, b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi truy c\u1eadp l\u00e0m \u0111\u00fang m\u1ed9t vi\u1ec7c g\u00ec?<\/strong> Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ngay v\u00e0 ch\u1ec9 m\u1ed9t vi\u1ec7c th\u00ec nghi\u00eang v\u1ec1 landing page.<\/li>\n<li><strong>Kh\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 tra c\u1ee9u tr\u01b0\u1edbc khi mua kh\u00f4ng?<\/strong> C\u00f3 th\u00ec b\u1ea1n c\u1ea7n n\u1ed9i dung d\u00e0i h\u1ea1n, t\u1ee9c l\u00e0 website.<\/li>\n<li><strong>B\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u1eb7n kh\u00f4ng?<\/strong> Kh\u00f4ng c\u00f3 m\u00e0 v\u1eabn l\u00e0m landing page th\u00ec trang s\u1ebd kh\u00f4ng c\u00f3 ai v\u00e0o.<\/li>\n<li><strong>Ai s\u1ebd c\u1eadp nh\u1eadt n\u00f3 sau ba th\u00e1ng n\u1eefa?<\/strong> Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi th\u00ec \u0111\u1eebng d\u1ef1ng website nhi\u1ec1u trang, h\u00e3y b\u1eaft \u0111\u1ea7u nh\u1ecf.<\/li>\n<\/ol>\n<h2>K\u1ebft<\/h2>\n<p>Landing page v\u00e0 website kh\u00f4ng thay th\u1ebf nhau: m\u1ed9t b\u00ean ch\u1ed1t nhanh trong m\u1ed9t chi\u1ebfn d\u1ecbch, m\u1ed9t b\u00ean t\u00edch lu\u1ef9 gi\u00e1 tr\u1ecb qua nhi\u1ec1u n\u0103m. Chi ph\u00ed ban \u0111\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda b\u1ee9c tranh \u2014 h\u00e3y so c\u1ea3 chi ph\u00ed duy tr\u00ec, trong \u0111\u00f3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u00e0 kho\u1ea3n duy tr\u00ec th\u1eadt s\u1ef1 c\u1ee7a landing page, c\u00f2n c\u1eadp nh\u1eadt v\u00e0 n\u1ed9i dung m\u1edbi l\u00e0 kho\u1ea3n duy tr\u00ec c\u1ee7a website. C\u00e1ch \u0111i \u00edt r\u1ee7i ro nh\u1ea5t l\u00e0 ki\u1ec3m ch\u1ee9ng b\u1eb1ng m\u1ed9t trang tr\u01b0\u1edbc, r\u1ed3i m\u1edf r\u1ed9ng th\u00e0nh website khi \u0111\u00e3 bi\u1ebft ai \u0111ang mua v\u00e0 mua v\u00ec l\u00fd do g\u00ec.<\/p>\n<p>D\u00f9 ch\u1ecdn h\u01b0\u1edbng n\u00e0o, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u1eabn l\u00e0 m\u1ed9t t\u00ean mi\u1ec1n \u0111\u1ee9ng t\u00ean b\u1ea1n \u0111\u1ec3 m\u1ecdi th\u1ee9 t\u00edch lu\u1ef9 v\u1ec1 m\u1ed9t ch\u1ed7. Tra t\u00ean mi\u1ec1n v\u00e0 b\u1eaft \u0111\u1ea7u t\u1ea1i <a href=\"https:\/\/ivi.vn\/search\">ivi.vn\/search<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing page v\u00e0 website kh\u00e1c nhau \u1edf m\u1ee5c ti\u00eau ch\u1ee9 kh\u00f4ng \u1edf s\u1ed1 trang. B\u1ea3ng \u0111\u1ed1i chi\u1ebfu 10 ti\u00eau ch\u00ed, b\u00f3c t\u00e1ch chi ph\u00ed duy tr\u00ec th\u1eadt s\u1ef1 c\u1ee7a t\u1eebng h\u01b0\u1edbng v\u00e0 b\u1ed1n c\u00e2u h\u1ecfi \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh nhanh.<\/p>\n","protected":false},"author":1,"featured_media":68,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-web"],"_links":{"self":[{"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":1,"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":57,"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions\/57"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivi.vn\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}